Am I too old for Zoella?09:00:00
Unless you have been hiding under a rock for the last three or four years, then you will have heard of the youtube sensation and internet star Zoe Sugg AKA Zoella. Idolised by many, Zoe owns both a blog and a youtube channel where she shares makeup tutorials, hauls and challenges with her audience online. I am admittedly a fan of Zoe, and have that guilty pleasure of chilling on the sofa on a Sunday evening with blankets wrapped tightly around me, indulging and watching Zoe on my laptop screen on a weekly basis! I have also purchased, trialed and reviewed a product of hers on my blog and I have had her initial book "Girl Online" read to me on audible.com as my first free book. Despite all this, I sometimes feel a bit too old for Zoella.
I will tell you a story of something that prompted this feeling for me. I was in Lush with my boyfriend, starring with desiring eyes at some of the latest offerings from the store, at a time when Zoe had recently published a video on her new purchases of Lush limited edition products for Halloween and Christmas. As I was browsing, I could hear a conversation between a sales lady and two other girls (who from their appearance couldn't have been more than 12 years old)! She asked them if they watched Zoella on youtube, obviously as a mechanism to encourage the purchasing of products. When I heard them saying yes, I felt a bit babyish and childish! I watch the same stuff as little girls who are practically half my age for crying out loud!
I began to wonder why people so much younger than I began to show an interest in Zoella. It is very easy to see if you take her products into account. Firstly, her book "Girl Online" is actually more of a preteen book than a teen book. If you read the book, you would notice that the language used is very friendly to younger readers and not the most challenging to read. Also, the book is a tale of blogger Penny who finds her first love, something that is probably more relatable to a thirteen-year-old finding themselves than a nineteen or twenty-year-old who is better established and sure of themselves than those who initially go through puberty. Her beauty range seems to be targeting those of younger ages as well. The price for one matter is very affordable for those of that age. They could definitely afford some of her products with a week or so's pocket money. The packaging comprises of very girly and pastel colours which would most definitely appeal to the younger teen market than those who are more mature. This is one of the reasons I have not tried more of her products as well as my disappointment with qualitative aspects of the products!
Something else that really makes me feel so much older is when you witness the screaming 12 and 13-year-olds on the vlogs of YouTubers who attend meetups. They are people too. If it were me, I wouldn't be so boisterous. It just conjures up an image that a lot of Zoella's viewers are more immature than I am.
Youtube and watching YouTubers is hardly something you can outgrow. In today's world, YouTube is practically free television! I frequently watch various different daily vloggers and witness the events of their daily lives. I also like to watch DIYs, tutorials and baking videos, as well as many videos which inspire me to do many things. It is something I prefer over watching a comedy on the television.
Is there something Zoella or her people can do to cater to her older audience. I feel like her original viewers who are most likely my age are being outgrown by those a lot younger than us who now dominate the Zoella fan base.
How do you feel about this? Have you ever felt too old for Zoella or any other YouTuber?