Am I too old for Zoella?

09:00:00


Unless you have been hiding under a rock for the last three or four years, then you will have heard of the youtube sensation and internet star Zoe Sugg AKA Zoella. Idolised by many, Zoe owns both a blog and a youtube channel where she shares makeup tutorials, hauls and challenges with her audience online. I am admittedly a fan of Zoe, and have that guilty pleasure of chilling on the sofa on a Sunday evening with blankets wrapped tightly around me, indulging and watching Zoe on my laptop screen on a weekly basis! I have also purchased, trialed and reviewed a product of hers on my blog and I have had her initial book "Girl Online" read to me on audible.com as my first free book. Despite all this, I sometimes feel a bit too old for Zoella.

I will tell you a story of something that prompted this feeling for me. I was in Lush with my boyfriend, starring with desiring eyes at some of the latest offerings from the store, at a time when Zoe had recently published a video on her new purchases of Lush limited edition products for Halloween and Christmas. As I was browsing, I could hear a conversation between a sales lady and two other girls (who from their appearance couldn't have been more than 12 years old)! She asked them if they watched Zoella on youtube, obviously as a mechanism to encourage the purchasing of products. When I heard them saying yes, I felt a bit babyish and childish! I watch the same stuff as little girls who are practically half my age for crying out loud!

I began to wonder why people so much younger than I began to show an interest in Zoella. It is very easy to see if you take her products into account. Firstly, her book "Girl Online" is actually more of a preteen book than a teen book. If you read the book, you would notice that the language used is very friendly to younger readers and not the most challenging to read. Also, the book is a tale of blogger Penny who finds her first love, something that is probably more relatable to a thirteen-year-old finding themselves than a nineteen or twenty-year-old who is better established and sure of themselves than those who initially go through puberty. Her beauty range seems to be targeting those of younger ages as well. The price for one matter is very affordable for those of that age. They could definitely afford some of her products with a week or so's pocket money. The packaging comprises of very girly and pastel colours which would most definitely appeal to the younger teen market than those who are more mature. This is one of the reasons I have not tried more of her products as well as my disappointment with qualitative aspects of the products!

Something else that really makes me feel so much older is when you witness the screaming 12 and 13-year-olds on the vlogs of YouTubers who attend meetups. They are people too. If it were me, I wouldn't be so boisterous. It just conjures up an image that a lot of Zoella's viewers are more immature than I am.

Youtube and watching YouTubers is hardly something you can outgrow. In today's world, YouTube is practically free television! I frequently watch various different daily vloggers and witness the events of their daily lives. I also like to watch DIYs, tutorials and baking videos, as well as many videos which inspire me to do many things. It is something I prefer over watching a comedy on the television.

Is there something Zoella or her people can do to cater to her older audience. I feel like her original viewers who are most likely my age are being outgrown by those a lot younger than us who now dominate the Zoella fan base.

How do you feel about this? Have you ever felt too old for Zoella or any other YouTuber?

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15 comments

  1. I couldn't agree more. I've been following Zoe's blog since the beginning and I'm now 21 (similar to her age) yet I still feel as though I'm too old to watch her videos. If she bought out a makeup line that was more like real techniques then I'd be more inclined to purchase but because so many 12 year olds buy her current line I feel as though it'd be weird for me to own the same beauty products as someone of that age! Weird isn't it!

    Loved this post!!

    Katie | www.JustKatiee.com

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    Replies
    1. I am glad someone feels the same way I do. I just don't feel like she has done a lot for her older audience and that they'll eventually lose interest.

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  2. I can totally relate to this - However I absolutely love Zoe's videos and will carry on watching them. I do feel slightly too old for them, at 23, but I find them so comforting to watch :)

    Rachel | Beauty and the Bird

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    Replies
    1. I feel a bit old for them but it is great to know that there are people my age and even older who watch her too!

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  3. This is a really interesting post. At 23 I don't really tend to watch the more "challenge" style videos Zoella uploads, but I do enjoy the make-up & haul videos as I do like her style.

    However I've found myself wondering the same things as you.. but thought I was the only person.

    x

    Small&Blonde

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    Replies
    1. I definitely prefer the make up and the fashion videos if I am honest. I am glad to find a few people who share similar opinions anyways.

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  4. I guess its up to you if you feel that way. It's weird when you watch someone for so long then begin to wonder if you are out growing them.

    Florals&Smiles

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  5. Like how diverse this post is and I personally don't think you can be to old to watch Zoella? I actually watch her too! I don't have much time but do enjoy watching my favourite Youtubers from time to time and think its something anyone can enjoy! I do feel things are marketed towards a younger audience but at the same time Zoella isn't young herself so it does give a much wider audience of all ages x

    Jenny | Krystel Couture

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    Replies
    1. Thanks Jenny. I am trying to write some posts that are a bit different. And it's nice to hear your view on things.

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  6. I don't feel this way at all. I am a year older than her, and her content is fine with me. I don't think it's catered to a specific demographic. It's just her personality and what she loves in life.

    Arianne | Ayre

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    1. I don't feel that it's her blog or youtube content but maybe how her products are targeted predominantly at younger people than myself. But I guess everyone is entitled to their opinions. :)

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  7. To be quite honest, I never really cared about Zoella. Perhaps it's because I'm too old but I'm only 18. I think she's definitely for the preteen age but that doesn't mean you're too old for her! Everyone likes different things, and you like her. Nothing to be embarrassed about <3

    xx Bash | H E Y   B A S H | bloglovin'

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  8. I'm 19 and just recently started watching Zoe, so I know how you feel! I think she has, in the past few years, started specializing her content for younger viewers so I actually prefer her older videos to her new ones. Of course, I'll continue to watch every one of her uploads just because they make me happy, she has great product recommendations, and I don't think you should ever feel bad for doing/watching something you enjoy! :)

    www.beautyfromkatie.blogspot.com

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  9. Interesting post Ellen! I think a lot of older viewers feel so because most comments on her videos or blog are from preteens. Therefore it seems weird to be in the ocean of younger teens. Like, wow, I'm so childish. At the same time, you can see from her vlogs that viewers who come to say hi to her are around age 16-20. Younger audience is very beneficial because exactly they create the feel of celebrity aka screaming on streets, chasing the car, coming to zalfie house or crying at meet ups. I don't judge them as I understand how many chaotic emotions are on their mind at that moment, though I can't imagine myself doing it.
    In my opinion, it is okay not to care about the age if that something brings you happiness or joy. For example, every now and then I rewatch Little Mermaid or Beauty And The Beast, which are one of my favourite Disney films. They are pretty much for little kids and I understand how ridiculous those stories are. Nonetheless, those facts never stop me from watching those films hundred times, haha :D

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